Loyalty products

Should we reward savers with loyalty bonds OR a savers' premium bond style draw?

Nationwide rewards loyal savers through special bonds with extra interest.

Instead of this, would being entered into a savers' monthly prize draw for up to £100,000 be more attractive to you?

Share your thoughts. Please SCROLL DOWN to comment or view comments.

Agree (73)

Posted by Nationwide team

Graham said:

Been with nationwide for over 5 years: have credit card, current account and all savings with them. Would like to see some sortof loyalty E-bonds starting at 18 months for short-term savers.

Agree (53)

Date posted - 11/11/2011 12:51:16

Nationwide's comment:

In response to Taj: We keep customers informed about loyalty offers via mail, in branches, on our website, and in newspaper adverts. Please also ensure that you have not chosen to opt out of receiving our marketing materials by post and email. You need to be opted in to marketing so that we can contact you direct about these offers. You can view your marketing preferences by logging in to the Internet Bank.

Agree (7)

Date posted - 04/11/2011 14:11:38

taj said:

My husband snd I have considerable savings with Nationwide but have not heard of any loyalty offers. Does one need to keep checking in branch or do you write to us when one is about to be launched?

Agree (15)

Date posted - 04/11/2011 14:04:04

C said:

I would like to see a monthly cash draw for customers too. Another suggestion is for a better interest rate a/c for thoses customers who have remained loyal to N/W for 10yrs or more.

Agree (41)

Date posted - 04/11/2011 11:05:54

Silver surfer said:

I would agree with Grahame, rewards given by Nationwide should be commensurate with each members loyalty to Nationwide, thus the longer the membership, the greater the reward

Agree (68)

Date posted - 04/11/2011 11:05:16

MJR said:

Nationwide should focus on offering great value to all customers and not jump on the bandwagon of headline grabbing gimmicks which the banks do to hide the poor rates of return they offer their customers. As Nationwide is 'our' Society then we should all benefit.

Agree (18)

Date posted - 24/10/2011 08:27:55

Jim said:

I would much prefer that you continue to offer loyalty Bonds from time to time. At least we then can all benefit from an enhanced interest rate.

Agree (14)

Date posted - 24/10/2011 08:27:32

CM said:

To reward loyalty you should reward everyone who is loyal, not just someone who happens to be the lucky winner that month. If you reward loyalty you may also attract new savers which will enable your business to survive in the long term. I too would prefer to see you giving more generous interest rates and climbing back consistently into the 'best buy' columns across all types of savings.

Agree (52)

Date posted - 21/10/2011 10:09:57

Brian said:

Prize draw sounds good idea until you realise that if you live in Northern Ireland there very strict laws on gambling (there are no casinos in northern ireland)so northern ireland savers wound not be able to benefit from prizes awarded so loyalty bonus would be better.

Agree (6)

Date posted - 21/10/2011 09:42:24

OldMember said:

I feel that mutuality and gambling do not sit happily together. Rewarding members of, say, three years' standing is acceptable but, ideally, the benefits of saving ought to be shared impartially. A lottery might damage Nationwide's solid image.

Agree (23)

Date posted - 21/10/2011 09:42:05