Latest TV advertisement
Nationwide returns to prime time TV with new ‘On your side’ advert
4 September 2012: Nationwide’s latest TV advert, which launched on 2 September, reinforces Nationwide’s ‘On your side’ campaign which reflects the Society’s position as a challenger brand in the UK financial services sector.
The advert is designed to emphasise the difference between Nationwide and the high street banks, underpinning the message that; “You do need a bank account, but you don’t need a bank”.
The latest advert aired on ITV on Sunday 2 September during the programme, The Last Weekend. If you’ve not seen it, here’s your chance to watch it now.