Joining the fight for every heartbeat
Nationwide announces charity partnership with British Heart Foundation
1 September 2016: Nationwide Building Society has joined the fight for every heartbeat by announcing a charity partnership with the British Heart Foundation (BHF).
The year-long collaboration with the nation’s heart charity aims to create 35,000 potential lifesavers by rolling out Cardiopulmonary Resuscitation (CPR) training to employees and local communities across the UK. This will help the BHF reach a total of one million lifesavers trained in CPR, across the UK, by April 2017.
Around 4,900 of our employees will learn how to perform lifesaving CPR and will be encouraged to teach these vital skills to over 4,000 members of local community groups across the UK.
We will also be funding BHF Call Push Rescue kits for 226 schools across the UK, 28 of which have been nominated by our members and employees.
The work being carried out will hugely benefit the BHF’s Nation of Lifesavers campaign, a revolution in CPR training and defibrillator awareness, which aims to dramatically improve survival rates from cardiac arrest by making sure bystanders are proficient and ready to take action in the ultimate medical emergency.
Sara Bennison, Chief Marketing Officer at Nationwide Building Society, said: “We’re delighted that we can support the BHF’s Nation of Lifesavers campaign by getting our people involved across the UK. A cardiac arrest can happen to anyone at any age, and by training our employees and communities with the valuable skills of CPR, this will help create awareness and save lives. Education from a young age is also really important, and we’re pleased to help fund CPR packs for schools so that young people can develop the vital skills of spotting and dealing with a cardiac arrest.”
Every year more than 30,000 cardiac arrests happen outside of hospital but currently less than one in ten people survive. This is often because people don’t have the skills or confidence to perform CPR. In countries, like Norway, where CPR is more widely taught, survival rates are up to three times higher. The BHF launched its Nation of Lifesavers campaign to improve out of hospital cardiac arrest survival rates in the UK, in 2014, alongside a new ‘Call Push Rescue’ CPR training kit.
The BHF’s innovative ‘Call Push Rescue’ model of CPR training uses a self-directed learning film and an inflatable manikin to practice the techniques on, which allows companies to become self-sufficient in giving their employees these lifesaving skills.
James Hails, Head of Corporate Partnerships at the BHF, said: “Corporate partnerships play a crucial role in our fight against heart and circulatory disease. Working with Nationwide Building Society will help us in our mission to turn the UK into a Nation of Lifesavers, where everyone has the skills and confidence to perform CPR.
“When someone suffers a cardiac arrest, every second counts. That’s why we’re delighted that Nationwide Building Society is committed to training thousands of employees, school pupils and community groups in lifesaving CPR. With just 30 minutes of training in CPR, they will be given the skills that could mean the difference between life and death for someone who suffers a cardiac arrest.”
For more information on how you can help BHF create a Nation of Lifesavers visit https://www.bhf.org.uk/cpr